Jul 8, 2013 / 23 notes

Great example of a technology hack. Great marketing partnership. I was skeptical at first, but the video makes a great case for music for the deaf.

whatisadvertising:

Music Player for the Deaf, Vibetunes, Cartagena Music Festival

"Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator."

Advertising Agency: Y&R Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Tito Chamorro
Digital Creative Director: Juan Pablo Alvarado
Creative Directors: Diego Suárez, Ricardo Uribe, Julián Núñez

(via whatisadvertising)

Source: adsoftheworld.com

  1. lizzayfoshizzayy reblogged this from tequilaflavouredbeer
  2. specialsundays reblogged this from tequilaflavouredbeer
  3. akatsukis-skivvy reblogged this from tequilaflavouredbeer
  4. vmbre0n reblogged this from tequilaflavouredbeer
  5. daydreamreverie reblogged this from tequilaflavouredbeer
  6. becomingcora reblogged this from tequilaflavouredbeer
  7. natkatmac reblogged this from tequilaflavouredbeer
  8. tequilaflavouredbeer reblogged this from ernaadelson
  9. ernaadelson reblogged this from whatisadvertising and added:
    Great example of a technology hack. Great marketing partnership. I was skeptical at first, but the video makes a great...
  10. memorylandself reblogged this from whatisadvertising and added:
    Inspiring idea Although i never expect a slow, love song can vibrate more vigorously than a rock song
  11. whatisadvertising posted this