Great example of a technology hack. Great marketing partnership. I was skeptical at first, but the video makes a great case for music for the deaf.
Music Player for the Deaf, Vibetunes, Cartagena Music Festival
"Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator."
Advertising Agency: Y&R Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Tito Chamorro
Digital Creative Director: Juan Pablo Alvarado
Creative Directors: Diego Suárez, Ricardo Uribe, Julián Núñez