BEHAVIORAL SCIENCE + TECHNOLOGY = LESS WASTE: Opower, founded by TED talker Alex Laskey, helps utility companies show customers, right on their utility bills, where their own house sits on the spectrum of neighborhood energy wasters — and how to beat the game. A 2003 study found that money saving, environmental, and citizenship messaging had no effect on energy consumption, but when pitted against their neighbors, people took notice and started to conserve. OPower offers a suite of products that help utilities present this competitive data to their customers, which has led to large-scale reductions in energy usage. Human nature, guys: never a dull moment. ; )
Jul 30, 2013

BEHAVIORAL SCIENCE + TECHNOLOGY = LESS WASTE: Opower, founded by TED talker Alex Laskey, helps utility companies show customers, right on their utility bills, where their own house sits on the spectrum of neighborhood energy wasters — and how to beat the game. A 2003 study found that money saving, environmental, and citizenship messaging had no effect on energy consumption, but when pitted against their neighbors, people took notice and started to conserve. OPower offers a suite of products that help utilities present this competitive data to their customers, which has led to large-scale reductions in energy usage. Human nature, guys: never a dull moment. ; )