Instead of relying solely on celebrity talent and lofty platitudes, we took a bold, ownable approach to the branding of the 2020 Honda Classic by highlighting the most distinctive element of the course: The Bear Trap. To add to the drama, we went with a black and white, copy-driven, look and feel. (Ok, there are some lofty platitudes, too).

Additionally we supported the tournament with a social media shoot that took place “on the Road to the Classic.”

Art Director: Brooke Wong