“Ninety percent of content on Tumblr is actually reblogged.” —Tumblr founder and CEO David Karp (david)
Catch the full video of David Karp and Education Panel, at Get Real NYC, 2014 for his discussion of how original brand content does so well on Tumblr when it understands the platform, and more.
I asked Mochi if I could profile him because I thought that it would be challenging to write about a multi-hyphenate who clearly possessed skills and talents not often listed on a resume. When I asked him to describe what he did, though, his answer was simply, “I’m Doori’s Dad.” Just like that. Which made writing about him challenging in a much better way. After recalibrating, I surveyed some other fathers and the consensus was that when your child is three, that’s the only really honest answer. To good dads, then, and incredibly lucky daughters:
When your daughter is three years old, you are a Dad. Even though you still do what you do every day, and even when you do it so well that you’re basically the reason that a group of technologically challenged creative types can effectively function, the thing that you really get excited about these days is that small person running around out there in the universe somewhere. The better you are at what you do everyday, the more time you get to spend in that corner of the world. The rush that you used to get from solving a complex information technology problem seems miles away, in perspective. John “Mochi” Park is the VP of technology for a mid-sized creative agency. For nearly 20 years, he has had direct hands-on technical involvement in all aspects of technology to assure that the agency’s IT solutions meet the goals of a modern business. Over the past couple of decades, he has made a lot of things happen. Enterprise servers. Computers that talk to each other. BIG data. Hundreds, if not thousands, of unique passwords. He’s seen plenty of wildfires. He’s the heroic retriever of BIG IDEAS seemingly lost to the digital abyss. These days though, the Gordian Knots of requirements and upgrades aren’t to be conquered, they are like sustenance. Each solution scales now as if by magic. Ok, maybe not. But he’ll find a solution. There is no doubt in his mind. Because now what John does is not for himself, it’s not even really for his employer, although by happy accident, he’s actually better at simplifying, solving, pacifying. Which, could also possibly because fatherhood has made him more aware, more patient, more agile. But this really doesn’t matter, either. All that matters is that there are new complications to be untangled, new platforms to be wrangled, that people keep losing things that are important to them. Because each file retrieved, each time he breathes life into a limping hard drive, John’s daughter benefits. That’s what’s exciting right now.
Weekend Hashtag Project: #WHPheretothere
Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.
The goal this weekend is to capture creative photos and videos that explore the ways we get from place to place. Some tips to get you started:
- This project is all about going places, so don’t be afraid to go somewhere new! Ride a bus you’ve never taken before, hop on a ferry or borrow a bicycle.
- Transportation lends itself well to video. As starting points, try focusing on details likes motors or propellers or filming your surroundings as you move through them to create a sense of place. Think about all the ways you can tell the story of your trip.
- If you’re interested in taking photos of people, try introducing yourself to your driver or fellow passengers and sharing portraits with their stories.
PROJECT RULES: Please only add the #WHPheretothere hashtag to photos and videos taken over this weekend and only submit your own photographs and videos to the project. Any tagged image or video taken over the weekend is eligible to be featured Monday morning.