Designer Duncan Shotton rethought a mildly laborious experience — finding the pencil sharpener and twisting it carefully—as an enjoyable, rewarding one — discovering the pencil sharpener so you could craft another mini rainbow. With the Rainbow Pencil, a chore in your day becomes a break. - This Pencil is A Masterclass In Interaction Design
Employees at Patagonia locations are fixing clothes in a celebration of things that we already own and an antidote to black Friday consumerism. You can share your story about the clothes you already own at wornwear.patagonia.com and participate at select locations.
oh, Google. Nicely done.
Transportation as a subject seems to be in a perpetual state of innovation; as a world we always perusing the latest car with the latest and greatest technology. We focus on the new high gas mileage mini cars the are meant to change the way we drive, and interact with our environment.
One transportation category is often overlooked, bicycles. In the United States there has been a large push to replicate the successes of many European bike enitiatives. This often includes installing cumbersome bike share programs in large cities (The latest of which, CitiBike, has just been implemented around New York City).
Now there is an alternative for any cyclist in any city, even if your town doesn’t have an expansive bike share system. Coming from a MIT based startup, the Copenhagen Wheel is empowering anyone to become a safe and competent bicycle commuter. The Copenhagen Wheel is a device that can attach to any bicycle, turning it into a modern E-bike (electronic bike).
“The wheel harvests the energy you input while braking and cycling and stores it for
when you need a bit of a boost. At the same time, sensors in the wheel are collecting
information about air and noise pollution, congestion and road conditions.”
Brands on Tumblr: Which brands are fans talking about on Tumblr?
There have been several lists of top brands on Tumblr published lately, but they all focus on which brand blogs are performing the best or generating the most engagement on the platform. At Union Metrics, we thought it would be interesting to delve a little deeper and see which brands people on Tumblr actually talk about, regardless of whether or not those brands are participating (yet!) on the platform with their own blogs.
We looked at Interbrand’s list of the top 100 global brands to find the top ten brands on Tumblr. This list is ranked by total conversational activity for one month on Tumblr, which includes any public mention of a brand in any post or tag, from any blog on Tumblr. In addition to the ten brands listed in the leaderboard, Yahoo!, Adidas, Amazon, Coca-Cola and H&M rounded out the top 15.
In general, the conversation about brands on Tumblr is huge. Disney is by far the most popular brand on Tumblr, seeing more overall activity and stronger engagement than any other brand - nearly two times more. Some of the other most-talked about brands are somewhat surprising, like Facebook and McDonald’s, while we expected to see brands like Apple and Nike show up in the list.
Interestingly, only a few of these brands actually have and post to their own official Tumblr blogs (including Disney, Nike, MTV, and Target), so for most of these on the list, this conversation is purely organic and driven by fans of the brand. In the month of data analyzed, none of the top posts about any brand originated from the brand; the top ten posts about each brand were created by fans.
Fandoms thrive on Tumblr. This holds true for brands just as it does for TV shows and movies. The kinds of content that people share on Tumblr about their favorite brands include all kinds of fan art, as well as pictures of the products they’ve bought and how they’re using them. For example, a great deal of the Tumblr conversation about Starbucks involves customers posting pictures of their coffee beverages. Tumblr is a rich and active community, with millions of fans talking about their favorite brands every month.
Check Out the Top 10 Brands on Tumblr: Disney and Facebook generate lots of buzz | By Christopher Heine For AdWeek