Mitsubishi Motors X Hyperactivate

Mitsubishi as a company was evolving, but didn’t want to lose the passion that surrounded the brand. Their social channels had to work hard to maintain that sense of community. So I turned to Mitsubishi’s greatest asset – those passionate fans – to help build social equity through Mitsubishi Owner’s Day (MOD), a series of events for owners. We employed Hyperactivate, a technology vendor that turns hashtag-sourced social posts into visuals of various scales, to create a visual that was created by owners as they used the hashtag that day.

We transformed the physical space into a powerful media outlet while also utilizing social technology to connect consumers to the brand they love. The hashtag was trending, too.