The Field Guides - Land Rover
Land Rover gives you access to not just the most beautiful places to drive, but the most interesting and unique. We found a fall phenomenon, “The Bear Shadow” and sent the Range Rover Sport out to hunt it down. This was part of a branded content series, The Fall Field Guides, which detailed some of the most compelling places in the United States to take your Land Rover.
I wrote and oversaw production of the film, wrote the accompanying long form stories, vetted influencer partners and helped select the images used on social channels.
- Role Concept, copy, sound design, direction
- For Social Media, Branded Content
- URL www.landroverusa.com/experiences/stories/fall-north-carolina.html