To retain the Jaguar brand’s foothold with the incredibly active petrolhead community on social media, we pitched a content series starring professional driver Ben Collins, based on his “How to Drive” book: “How To… with Ben Collins.”

This is how you impress a date. The 15-second version was released on all social channels on Valentine’s day.

See below for my favorite scripts that sadly didn’t end up getting produced.

Art Director: Tim Hawkins