An Unprecedented Women's History Month
For our 2020 celebration of Women’s History Month at RPA, we had originally planned to challenge people, women especially, to reject inherent prejudices and demoralizing language with a series of animations rewriting ambivalent statements into assertive declarations.
In addition to social media posts, these videos were to be displayed on in-office monitors. We also planned an interactive exhibit inviting our associates to “edit out doubt” by striking through discouraging remarks.
Instead, we collectively faced a global pandemic. Not surprisingly, the women of RPA adapted fast to support their teams and our clients, all while staying on top of their workloads remotely. Many did so while also taking care of their families.
So we pivoted our programming to honor the innately feminine instincts and leadership all around us. We shared stories and tips from women at RPA on how to lead in a crisis: with empathy for team members, especially parents, and unconditional support for everyone weathering the new normal.
During a time of unprecedented uncertainty, women demonstrated, once again, why one should never doubt their abilities to lead a team, a project, or something even greater.
- Role Copywriter
- For RPA