We proposed supporting the XE with a series of tweets on National Compliment day paying respect to our competitors. May the best manners win.
Jaguar XE Launch (360 Campaign)
The Brits have a saying: Manners maketh man.
Naturally, their cars are well-mannered, too. To enthusiasts, this means excellent on-road handling.
The well-mannered Jaguar XE is Jaguar’s answer to the ubiquitous 3-Series. As a challenger, it had to prove itself to driving enthusiasts.
In this 360 campaign, which includes a social media component, we encouraged drivers to rebel from the norm. Graciously, of course.
Art Director: Tim Hawkins
- Role Copy, sound design, VO direction, edit direction
- For 360 Campaign: TVC, Print, Digital, Social Media, Radio