Jaguar XE Launch (360 Campaign)

The Brits have a saying: Manners maketh man.
Naturally, their cars are well-mannered, too. To enthusiasts, this means excellent on-road handling.

The well-mannered Jaguar XE is Jaguar’s answer to the ubiquitous 3-Series. As a challenger, it had to prove itself to driving enthusiasts.

In this 360 campaign, which includes a social media component, we encouraged drivers to rebel from the norm. Graciously, of course.

Art Director: Tim Hawkins

  • Role Copy, sound design, VO direction, edit direction
  • For 360 Campaign: TVC, Print, Digital, Social Media, Radio

We proposed supporting the XE with a series of tweets on National Compliment day paying respect to our competitors. May the best manners win.